RB2B is a powerful tool that helps you identify anonymous B2B website traffic and take action on it in real time. One of the most common questions we hear is: “How many credits do I need each month?” The answer depends on a few key factors unique to your business.

This guide will walk you through how RB2B credits work and how to estimate the number you’ll need to get the most out of the platform.

A credit represents the identification of a unique visitor within a 30-day period. Each visitor identified during this timeframe consumes one credit regardless of how many times they visit your site during that cycle. RB2B Pro users are entitled to unlimited company-level identifications per cycle as company-level identifications do not consume credits.

More on the credit system and how it works

Credits tell you how much volume a plan can handle — but they're only one part of the picture. Before settling on a plan, it's worth thinking through three things: how many visitors you expect to identify each month, whether you need to capture visitors from outside the US, and which tools you want RB2B to connect with.

Plans differ not just in credit limits but in what's unlocked at each tier. Some integrations — like connecting to your CRM, sending leads to Clay, or routing alerts through Slack or Teams — are only available on certain plans. If those connections are central to your workflow, your plan choice should start there, not with the credit count.

The credit estimator below covers the volume side. For a full breakdown of what's included at each plan level, see the side-by-side comparison.

If your site attracts more than 10,000 visitors each month, you may not need as many credits as you expect. Many high-volume accounts reduce their usage significantly by using RB2B's URL Restrictions feature to track only high-value pages.

👉 See our guide: Why High-Volume Sites Often Need Fewer RB2B Credits Than Expected for real-world examples and strategies.

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