RB2B is a powerful tool that helps you identify anonymous B2B website traffic and take action on it in real time. One of the most common questions we hear is: “How many credits do I need each month?” The answer depends on a few key factors unique to your business.

This guide will walk you through how RB2B credits work and how to estimate the number you’ll need to get the most out of the platform.

A credit represents the person-level identification of a unique visitor within a 30-day period. Each visitor identified during this timeframe consumes one credit regardless of how many times they visit your site during that cycle. RB2B Pro users are entitled to unlimited company-level identifications per cycle as company-level identifications do not consume credits.

More on the credit system and how it works

Users can expect to see a person-level match rate of 40-45% of their US-based website traffic, assuming that there are no URL restrictions in place and that repeat visitor collection is turned on.

If your site attracts more than 10,000 visitors each month, you may not need as many credits as you expect. Many high-volume accounts reduce their usage significantly by using RB2B's URL Restrictions feature to track only high-value pages.

👉 See our guide: Why High-Volume Sites Often Need Fewer RB2B Credits Than Expected for real-world examples and strategies.

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