If your website gets more than 5,000 monthly visitors, it’s easy to assume you’ll need thousands of RB2B credits. In practice, many high-traffic accounts use far fewer credits than they expect — largely because of URL Restrictions.
By controlling when and where RB2B uses a credit, you can significantly reduce your monthly usage.
For example, a site with 10,000 visitors might expect to need a 5,000-credit plan, but with smart URL Restrictions in place, they might only need around 2,000 credits.
Quick Recap: What Counts as a Credit
A credit is used the first time RB2B identifies a unique visitor within a 30-day period.
If that same visitor returns during the same window, no additional credit is consumed.
Why High-Volume Accounts Overestimate Credit Needs
A common calculation is:
10,000 visitors × ~45% match rate = 5,000 credits
That estimate assumes RB2B runs on every page. In reality, most high-volume sites only track key, high-intent pages.
How URL Restrictions Help
The URL Restrictions tool lets you define exactly where RB2B runs. You can:
Include only your most valuable URLs (e.g.,
/pricing,/demo,/contact)Exclude lower-priority pages (e.g.,
/blog,/careers,/help)
By limiting RB2B to high-intent pages, you prevent casual visitors from using credits — focusing instead on visitors showing real buying interest.
Example: 10,000 Monthly Visitors
Tracking Scope | Estimated Credits Used |
RB2B runs site-wide | ~4,000 – 4,500 |
RB2B runs only on high-value URLs | ~2,000 |
This often cuts credit use in half — and can allow you to drop to a smaller, more cost-efficient plan.
Common Patterns for Large Accounts
Most high-volume RB2B users:
Use "include only" mode for their most important pages
Track conversion points (e.g., signup, demo request, contact forms)
Avoid tracking low-intent areas (blogs, help centers, job listings)
Review URL Restrictions quarterly to align with new campaigns
Best Practices for Setting URL Restrictions
Start broad for the first week to collect baseline data.
Narrow focus to pages that produce the highest-quality leads.
Keep your restriction list organized (up to 100 entries allowed).
Monitor credit usage in your RB2B dashboard and adjust as needed.