How can RB2B users optimize credit consumption and target high-intent leads?
RB2B provides powerful tools to help users manage credit consumption effectively and focus lead-capturing efforts on high-intent visitors. These features ensure that resources are not consumed by low-intent users, such as job seekers, existing customers, or coworkers. Below is an overview of the options available and their applications: Credits in the RB2B app are consumed when person-level contact information is identified. Understanding how credits are consumed provides clarity on how to better manage credit usage and optimize allocation.
Understanding Credit Consumption
Effectively managing credit usage involves understanding credit consumption basics, including budgeting for credits based on identified US traffic patterns. Consider the following steps for budgeting: By analyzing how credits are used to identify person-level contacts, you can gain clarity about aligning traffic characteristics with your credit needs.
Estimate credit needs by analyzing the volume of your US traffic.
Monitor traffic patterns periodically to refine the credit allocation process according to evolving needs.- Analyze the proportion of your traffic that can be identified by the system to establish precise credit requirements and monitor for changes over time.
Credit Management Tools
RB2B offers tools to strategically manage credit usage. Credits are consumed based on identifying person-level contacts, with a varying percentage of your website traffic being identified. Understanding these patterns allows for better estimation and allocation of credit usage.
With the URL restriction feature, you can configure the system to track only visitors who land on specific pages that signify higher intent. Examples of such high-intent pages include:
Pricing pages
Demo request pages
Campaign-specific landing pages
By implementing these restrictions, you can focus on capturing leads from visitors who are more likely to convert. This allows you to reduce credit consumption on low-intent pages that do not contribute significantly to your goals.
The domain exclusion feature allows you to exclude traffic from specific domains associated with known low-intent users. For example:
Existing customers
Company employees or coworkers
By setting up a domain exclusion list, you can ensure that these audiences do not consume credits unnecessarily. This can help maintain the relevance and efficiency of your lead-tracking efforts.
Best Practices for Optimizing Usage
To make the most of these features, consider the following recommendations:
Identify and prioritize your high-intent destination pages. These pages typically show stronger buyer intent, such as those related to pricing or demo requests.
Regularly review and update your URL restriction and domain exclusion settings to adapt to changing business needs and visitor behaviors.
Test different configurations to find what best balances credit consumption and lead quality.
Include periodic monitoring of traffic patterns to understand fluctuations and adjust credit usage efficiently.5. Regularly assess the varying identification rates of traffic to fine-tune the balance between credit consumption and high-quality lead targeting.
These tools are intended to give you control over your resources while helping you build a high-quality pipeline of leads. By using URL restrictions and domain exclusions together, you can fine-tune your system to focus on the most valuable visitors.