As your website traffic grows, so does the volume of visitor data RB2B captures. But not every visitor is a good fit for your sales and marketing efforts. That’s why RB2B gives you tools to cut through the noise and focus on what matters most: high-potential, qualified leads.
This guide walks you through three key features to keep your data clean, relevant, and actionable:
Send Only Hot Leads to Your Tools
When connected to your CRM, email platform, or Slack, RB2B can send every identified visitor—but that doesn’t mean you should. To stay focused on top prospects, you can configure RB2B to send only visitors tagged as Hot Leads.
What’s a Hot Lead?
Hot Leads are visitors who meet the specific criteria you define—such as matching your ICP, being located in key regions, or holding decision-making roles. Once tagged, these leads can be automatically pushed to your integrated tools for faster, more targeted follow-up.
Why it matters:
Sending only Hot Leads ensures your sales team is focused on high-intent prospects—reducing distractions and boosting efficiency.
Restrict Visitor Collection by URL
Not every page on your site is relevant for lead generation—think support pages, career listings, or internal resources. With URL Restrictions, you can control exactly where RB2B is allowed to collect visitor data.
How it works:
Set URL rules in your dashboard (e.g., only collect on
/pricingor/solutions)RB2B will ignore all other pages unless they match your rules
Other script functions remain active—only data collection is restricted
Why it matters:
Focusing collection on high-intent pages ensures cleaner data and minimizes time spent filtering out irrelevant visits.
Exclude Specific Domains from Being Collected
Need to filter out internal traffic, partners, or spam sources? Use the Domain Exclusion List to tell RB2B which domains to ignore during visitor resolution.
How it works:
Add domains (e.g.,
yourcompany.com) to your exclusion listAny visitor identified with an email from that domain is skipped entirely
These visits won’t appear in your dashboard, reports, or integrations
Why it matters:
You’ll avoid clutter from internal or non-sales traffic, keeping your data accurate and actionable.
Combine All Three for Maximum Focus
Together, these filters let you:
Limit data collection to buying-intent pages
Exclude visits from non-relevant domains
Route only top-quality leads to your CRM, Slack, or email tools
The result?
A streamlined, high-signal workflow that highlights your best opportunities—and filters out the rest.