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Person-Level Identification

Updated over a week ago

One of the key advantages of RB2B is its ability to identify website visitors at the person-level, turning anonymous traffic into actionable sales and marketing intelligence.

Visitors identified to the Person-Level can be found in the dashboard at https://app.rb2b.com/profiles.

What is Person-Level Identification?

Person-level identification means RB2B can recognize and provide detailed information about individual visitors to your website, rather than only identifying them at a company or organization level. This data includes:

  • Full name

  • Professional email address

  • LinkedIn profile URL

  • Job title and company affiliation

  • Additional professional background details, when available

By linking online activity to real-world identities, RB2B enables businesses to directly engage high-value prospects without relying solely on form fills or lead magnets.

How Does Person-Level Identification Work?

RB2B’s process is privacy-compliant and based on a sophisticated, multi-step approach:

  1. Activation and Screening
    Upon a visitor’s arrival, RB2B’s tracking script activates and evaluates eligibility, focusing primarily on U.S.-based traffic.

  2. Information Correlation
    Using first- and third-party cookies, device identifiers, and IP address analysis, RB2B cross-references visitor data across a large network.

  3. Profile Enrichment
    Once a match is found, RB2B enhances the visitor’s profile using verified professional sources like LinkedIn and other career-related databases.

  4. Data Delivery
    Only after confirming the quality and completeness of the profile, RB2B securely delivers the visitor's information to your dashboard for immediate action.

This multi-layered system ensures high accuracy while respecting visitor privacy standards.

Benefits of Person-Level Identification

Implementing RB2B’s person-level identification offers several strategic advantages:

  • Accelerated Lead Generation
    Instantly gain access to prospects without waiting for them to fill out a form or request information.

  • Personalized Marketing
    Tailor outreach efforts with precision, using the visitor’s name, role, and professional interests.

  • Improved Sales Efficiency
    Equip your sales team with detailed profiles of site visitors already showing buying intent.

  • Higher Conversion Rates
    Target highly engaged individuals, shortening the sales cycle and improving close rates.

Person-Level Identification Rates

RB2B Pro users typically see an average person-level identification rate of about 40-45% for their unique U.S.-based website traffic. This means that for every 100 visitors, roughly 40-45 individuals can be fully identified and engaged directly.

Identification rates may vary based on the source and quality of your website traffic, visitor behavior, and consent status.

Feature Availability

Person-Level identification is available with the following RB2B plans:

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