One of the key advantages of RB2B is its ability to identify website visitors at the person-level, turning anonymous traffic into actionable sales and marketing intelligence.
Visitors identified to the Person-Level can be found in the dashboard at https://app.rb2b.com/profiles.
What is Person-Level Identification?
Person-level identification means RB2B can recognize and provide detailed information about individual visitors to your website, rather than only identifying them at a company or organization level. This data includes:
Full name
Professional email address
LinkedIn profile URL
Job title and company affiliation
Additional professional background details, when available
By linking online activity to real-world identities, RB2B enables businesses to directly engage high-value prospects without relying solely on form fills or lead magnets.
How Does Person-Level Identification Work?
RB2B’s process is privacy-compliant and based on a sophisticated, multi-step approach:
Activation and Screening: Upon a visitor’s arrival, RB2B’s tracking script activates and evaluates eligibility, focusing primarily on U.S.-based traffic.
Information Correlation: Using first- and third-party cookies, device identifiers, and IP address analysis, RB2B cross-references visitor data across a large network.
Profile Enrichment: Once a match is found, RB2B enhances the visitor’s profile using verified professional sources like LinkedIn and other career-related databases.
Data Delivery: Only after confirming the quality and completeness of the profile, RB2B securely delivers the visitor's information to your dashboard for immediate action.
CRM Integration: Once visitor data has been identified and enriched, RB2B integrates this information seamlessly with connected CRM platforms. Unique visitors are added as new entries while returning visitors update existing profiles, maintaining a clean and updated database.
This multi-layered system ensures high accuracy while respecting visitor privacy standards.
Benefits of Person-Level Identification
Implementing RB2B’s person-level identification offers several strategic advantages:
Accelerated Lead Generation
Instantly gain access to prospects without waiting for them to fill out a form or request information.Personalized Marketing
Tailor outreach efforts with precision, using the visitor’s name, role, and professional interests.Improved Sales Efficiency
Equip your sales team with detailed profiles of site visitors already showing buying intent.Higher Conversion Rates
Target highly engaged individuals, shortening the sales cycle and improving close rates.
Identification Rates for Website Traffic
RB2B identifies website visitors at both person-level and company-level. For U.S.-based traffic, the average identification rates typically fall between 70-80%. These include:
Person-Level Identification: 40-45%
Company-Level Identification: 30-35% These figures may vary based on traffic quality, behavior, and other variables.
RB2B Pro users typically see an average person-level identification rate of about 40-45% for their unique U.S.-based website traffic. This means that for every 100 visitors, roughly 40-45 individuals can be fully identified and engaged directly.
Identification rates may vary based on the source and quality of your website traffic, visitor behavior, and consent status.
Key Takeaways
RB2B identifies and integrates data at both person and company levels, ensuring broad insights.
Company-level identification expands coverage for Pro users.
Feature Availability
Person-Level identification is available with the following RB2B plans: