RB2B's Company-Level Identification feature is being rolled out to accounts in phases. If your account does not currently have access, please be patient, it's coming soon.
In addition to identifying individuals, RB2B provides company-level identification, allowing businesses to recognize and engage organizations showing interest — even when person-level details are not available.
What is Company-Level Identification?
Company-level identification occurs when RB2B can determine the organization a visitor belongs to, even if it cannot identify the specific person. In these cases, RB2B captures and delivers valuable company-related information, such as:
Company name
Company website URL
Industry classification
Number of employees
Revenue
This insight helps businesses understand who is engaging with their website and prioritize outreach to organizations showing buying intent.
How Does Company-Level Identification Work?
RB2B’s process for company-level identification follows a similar privacy-conscious and data-driven approach:
Activation and Screening
The RB2B tracking script activates when a visitor arrives, focusing on global website traffic and applying initial screening criteria. Unless international tracking is enabled, if the visitor is an international visitor (e.g. not located in the United States), we do not attempt the identify them to the person-level but will still attempt to identify a company-level profile.Data Correlation
Using visitor analysis and device intelligence, RB2B cross-references the visitor’s network location and associated corporate domains.Company Match
Even if an individual match cannot be confirmed, RB2B can identify the visitor's company using robust databases and network mapping.Data Delivery
The matched company information is securely delivered to your dashboard, enabling you to engage with key organizations visiting your site.
This structured process ensures you gain strategic insights without breaching visitor privacy.
Benefits of Company-Level Identification
RB2B’s company-level identification offers critical benefits for your sales and marketing strategies:
Broadened Opportunity Awareness
Recognize companies engaging with your website, even if the individual visitor remains anonymous.Account-Based Marketing (ABM) Alignment
Identify potential target accounts visiting your site and tailor campaigns toward them.Sales Team Enablement
Equip your sales team with early signals about organizations researching your offerings.Pipeline Expansion
Uncover new prospects by seeing which companies are already showing interest but have not yet made direct contact.International Visitors
If your account settings have international visitor collection enabled, RB2B will attempt identify international visitors to a company-level profile only, providing you valuable insight that you may not have otherwise had access to. International visitors will not be identified to the person-level under any circumstances.
Company-Level Identification Rates
When combined with person-level identification, RB2B users can achieve a total visitor identification rate of approximately 65% on average for their unique U.S.-based traffic.
This includes:
35% person-level identification (individuals)
Additional 30% company-level identification (companies only)
These rates provide a strong foundation for expanding your lead generation and sales efforts based on real-time visitor activity.
Receiving Company-Level Identification
RB2B Pro subscribers receive unlimited company-level identification of website visitors at no additional cost to their existing subscription. Unlike person-level identifications, company-level identifications do not consume credits and are included as part of your subscription benefits.
By default, company-level identification is enabled for all RB2B Pro accounts. However, subscribers can control whether individual integrations (such as HubSpot, Slack, Salesforce, and others) receive company-level visitor notifications.
To manage this, simply toggle the "Send company-only profiles" setting on or off within each integration’s settings page, depending on your preferences.
Feature Availability
Person-Level identification is available with the following RB2B plans at no additional cost:
Company-level identification is not available for accounts subscribed to our RB2B Free plan. To receive unlimited company-level identifications, please consider upgrading to RB2B Pro.