Workplaces: This is the most frequent cause of misidentification. When colleagues share accounts for tools like CRMs or email addresses, RB2B may identify the person who used the account rather than the actual visitor. Since RB2B relies on account details for identification, it cannot distinguish between multiple users of the same account.

Households: In households, family members or roommates often share devices. When one person uses another's device to browse the web, their information might be stored in the browser. If this information is linked to a site within RB2B's opt-in partner network, it could lead to the wrong profile being recorded.