Can you identify users from any device?
RB2B is designed to work with users who visit your website using pretty much any device so long as the device stores cookies. This means that users on mobile devices, tablets, laptops, and PCs can all be identified by RB2B.
Do VPNs affect RB2B's ability to identify users?
VPNs and proxies can significantly impact the accuracy of visitor profiles by obscuring a user's actual location. This makes it challenging for RB2B to verify if a user is in the United States during their site visit, which is a crucial step in the identification process. If RB2B can't determine if the user is in the United States, it does not proceed with identification.
It's worth noting that corporate VPN usage typically does not hinder RB2B's identification processes as much as consumer VPNs do.
When a user employs a VPN or proxy, it can also lead to duplicate profiles, where the same user is mistakenly identified as a new visitor instead of a repeat visitor. RB2B has recognised this as a primary source of erroneous records and is working on measures to reduce occurrences.
If a user is on their corporate VPN or company Wi-Fi, how do you recognise them at the individual level?
RB2B does not use IP addresses for visitor identification. Especially in corporate environments where VPNs or company Wi-Fi are used, IP-based individual identification becomes nearly impossible — VPNs and company networks typically mask or share IP addresses among multiple users. RB2B's approach to user identification focuses on different methodologies that are more reliable and do not depend on IP address matching.