RB2B Free is a lightweight, introductory plan that provides basic company-level visibility into a limited number of website visitors, with up to 150 credits per month and no access to contact-level data. It is designed to give teams a simple preview of who is visiting their site, while reserving detailed profiles, integrations, and advanced insights for paid plans.

The image below shows the Free plan experience in RB2B. Free accounts display company-level visitor information only. Contact-level details, integrations, and advanced insights are unavailable on this plan and require an upgrade.

For a full list of all features and identification coverage for our free tier, please see our plans comparison page.

To subscribe to the Free plan, navigate to your Subscription Details page then click the Change Your Plan button and select Downgrade Plan. The Free is only accessible via this route.

On January 22nd, 2026 the Free plan will no longer offers unmasked contact-level (person-level) resolution. RB2B will still resolve individual visitors but they will appear as a company-level visitor. To unmask that information users must upgrade to a paid.

Person-level identity is the most resource-intensive part of RB2B to deliver, both in terms of data costs and infrastructure. When it was fully available on the Free plan, it removed the incentive to ever move into a paid tier, which limited our ability to sustainably invest in and improve the product.

The Free plan is intentionally designed as an introductory experience that allows teams to validate signal quality and traffic value without cost.

The Free plan provides company-level identification and basic visibility into which organizations are visiting your site and how often. It’s meant to help teams answer foundational questions like:

It’s a lightweight way to evaluate RB2B before unlocking more advanced capabilities.

No, the quality of leads is the same for both Free and Pro plans. RB2B uses identical identification methods for all users.

However, there are differences in the information provided.

Paid subscriptions (Starter, Pro, and Pro+) include the following information that the Free plan does not:

Yes. When you upgrade from the Free plan to a paid plan, previously identified visitors are automatically enriched with full profile details based on your new plan’s coverage, including contact information, firmographics, and visit history where available.

RB2B provides straightforward processes for downgrading your subscription. This guide explains what happens when you switch to the free plan, as well as how billing and refunds are handled in the event of post-downgrade charges. Immediate Downgrade Processing

When downgrading from a paid subscription to the free plan, unused credits are typically forfeited immediately. In some cases, credits may remain for up to one month, but these will not roll forward and must be used within that period. Refunds for unused credits are not provided. To avoid losses, it's recommended to review the credit policy and strategically plan your downgrade date. When you select the free plan on RB2B, the downgrade is processed instantaneously. The moment your downgrade request is completed and confirmed, your free plan becomes active immediately. No further steps are required. Handling Post-Downgrade Billing Issues

Downgrading to the free plan results in the loss of all premium features associated with a higher-tier subscription. Ensure that you have fully utilized these features before initiating the downgrade.

If you downgrade from a paid plan to the Free plan, access to contact-level details is removed. Previously identified visitors will appear only at the company level, and personal details such as names, emails, LinkedIn URLs, job titles, and page view history will no longer be visible unless you upgrade again.

To maximize the value of your subscription, consider downgrading closer to your renewal date. This approach allows you to utilize premium features and credits fully before making the switch. If you notice a charge after downgrading to the free plan, it may indicate that the downgrade request was not finalized or confirmed. It's important to ensure that you complete every step in the downgrade process to avoid such issues. RB2B does not issue refunds for unused time or credits if you choose to downgrade in the middle of your billing cycle.