While the Additional Domains feature is perfect for many scenarios, it’s not always the right fit. The choice comes down to how you want your data, settings, and team access to be structured.
An agency account setup can provide additional flexibility by allowing you to create and manage separate sub-accounts for each domain, ensuring complete data isolation while maintaining centralized oversight.
You should choose an Additional Domain Seat if:
You want all visitor data from multiple domains combined in one central dashboard.
You’re fine with global settings — tagging rules, tracking configurations, and integrations apply to all domains equally.
You want shared team access — all account users will be able to see all domain traffic.
You want simplified billing — one subscription, one invoice.
You don’t need separate reporting, permissions, or billing for each domain.
Alternatively, if you require data to be centrally managed but prefer some degree of separation, an agency account setup with sub-accounts might be a better fit.
You should choose a Separate Account Subscription if:
You need completely separate data sets — no overlap in analytics, leads, or visitor records.
You need different tracking or tagging rules per domain.
You want domain-specific integrations — for example, different CRMs, Slack channels, or webhook destinations for each domain.
You require restricted access so team members only see traffic for certain domains.
You want separate billing for each domain (e.g., for different clients, departments, or business entities).
For complete separation, consider using an agency account with sub-accounts, which ensures that each domain remains entirely independent while simplifying management.
In short:
Additional Domain Seat = unified data, settings, and billing for multiple domains under a single organization.
Separate Account = full independence between domains, each with its own configuration, data, permissions, and billing.
Agency Account with Sub-Accounts = a hybrid approach that provides independence for each domain through sub-accounts while allowing central management.