RB2B's HubSpot Marketing integration is now deprecated. Please use our "HubSpot CRM" integration at https://app.rb2b.com/integrations/hubspot_crm
How to Transition From the RB2B and HubSpot Marketing Integration to the New HubSpot CRM Integration
The RB2B integration with HubSpot has undergone a significant update. The older HubSpot Marketing integration was retired as of October, and users are required to transition to the new HubSpot CRM integration to access improved functionality and properties.
Why Transition to HubSpot CRM Integration?
Deprecated Integration: The HubSpot Marketing integration is no longer supported, leading to issues such as missing RB2B fields in HubSpot.
Streamlined Data Handling: In the new integration, RB2B no longer uses forms to submit data for engagements, eliminating the need for filtering form information. Contacts are created automatically when there is sufficient identifiable data.
Step-by-Step Guide for Transition
To switch from the deprecated HubSpot Marketing integration to the new HubSpot CRM integration, follow these steps:
Disconnect the Old Integration:
Navigate to the HubSpot Marketing integration page ([specific page instructions, e.g., app.rb2b.com/integrations/hubspot]).
Disconnect the integration.
Connect the New Integration:
Move to the HubSpot CRM integration page.
Click ‘Connect to HubSpot’ to enable the updated integration.
Key Benefits of the New Integration:
Eliminated Form Submissions: The new integration no longer relies on RB2B forms, simplifying the data pipeline.
Direct Contact Creation: Contacts are automatically created following website engagements, provided there is enough data to identify the user.
Access to New Properties in HubSpot: Gain use of updated features and properties exclusive to the new integration. By transitioning to the new HubSpot CRM integration, you optimize data handling and eliminate issues tied to the deprecated setup. For further assistance, please consult the RB2B support team.