To maximize the benefits of RB2B’s integration with HubSpot CRM, you can focus on enhancing your marketing strategy by targeting newly de-anonymized website visitors. Here's how to make the most out of this powerful combination:
Unlocking the Power of RB2B and HubSpot CRM
Once you integrate RB2B with HubSpot CRM, newly identified visitors are have their properties automatically updated with information captured by RB2B. These contacts provide valuable insights into previously anonymous website visitors, giving you the chance to tailor your marketing efforts for higher engagement and conversions.
By associating these properties with your HubSpot CRM Campaigns, you can seamlessly add these new contacts into your workflows and target them more effectively.
How to Associate Contacts from RB2B with Your HubSpot CRM Campaigns
You can integrate RB2B’s newly identified contacts into your marketing campaigns just like any other form or asset in HubSpot CRM. Here’s how to associate the contact's properties with your campaigns or workflows:
RB2B creates/updates a contact's properties every time they are identified by RB2B as visiting your website.
Use these properties to associate the contact with your campaigns and workflows.
By doing so, you enable full integration of these new contacts into the campaign, allowing you to track their journey from identification to conversion.
Benefits of Using RB2B in HubSpot CRM Campaigns
Influence on Key Metrics: When you associate forms with campaigns, you can monitor their impact on influenced contacts, deals, and revenue, particularly useful if you have HubSpot CRM's Marketing Hub Enterprise. This insight helps you refine your approach based on actual data from RB2B-identified visitors.
Centralized Management: Once your forms are associated with a campaign, you can view, comment, and manage them directly from the Assets tab, streamlining collaboration across your marketing team.
Get the Most Out of Marketing to Newly Identified Visitors
RB2B’s ability to de-anonymize website visitors gives you a competitive advantage. By bringing these visitors into HubSpot CRM campaigns, you can:
Create Targeted Workflows: Use these newly identified contacts to create customized workflows that cater to their specific behavior and interests, increasing the likelihood of conversion.
Personalized Campaigns: Leverage insights about these visitors to deliver highly personalized marketing messages, ensuring that your content resonates with them and keeps them engaged.
Track Results and Optimize: With RB2B and HubSpot CRM's integration, you’ll have a clear picture of how these contacts contribute to your marketing efforts. Use this data to optimize your campaigns, focusing on what drives engagement and revenue.
By effectively using RB2B’s insights in your HubSpot CRM campaigns, you can turn anonymous traffic into meaningful business opportunities, driving stronger results from your marketing initiatives.