How Does RB2B Determine the Location Shown for a Lead or Visitor?
Understanding how the RB2B system determines and displays visitor or lead location can help clarify why the geographic information might not match a company's office or headquarters. Below, we detail the methodology used in RB2B and address common questions.
Methodology of Determining Visitor Location
RB2B uses the IP address of the visitor accessing your website to determine and display their location. This process identifies the visitor's physical location at the time of website access, which may differ from their company's registered or headquarters address. The IP-based approach ensures accurate tracking of where the interaction with your website occurred.
The system does not reference the company headquarters' location or registered address of the lead. Instead, it reflects the location of the device or network from which the website was accessed.
This can result in scenarios where leads from the same company are shown as originating from different geographic locations, particularly for remote workers or clients using decentralized networks.
Frequently Asked Questions (FAQ)
Why doesn't the location match the company's known headquarters?
RB2B identifies the location of the individual accessing your website, not the location of the company they represent. As such, the system reflects where the visitor accessed the internet, which could be from a personal device, remote office, or any other network.
Can I see the company’s headquarters' location in RB2B?
No, RB2B focuses exclusively on the visitor's IP-based location at the time of access. It does not incorporate data about the company’s registered address unless separately included as manual or enriched data by the user.
What determines the visitor’s reported region or city?
The reported city or region is based on the IP address's geolocation data. If the IP address is tied to a particular server, router, or access point, the system uses that information to display the lead’s probable physical location.