Skip to main content

What Type of Information Does RB2B Provide?

Updated over a week ago

Visitor Information Provided By RB2B

The following information is provided by RB2B when de-anonymizing your website visitors:

1. Visitor Identity & Professional Profile

Derived from RB2B's matching and enrichment process, using sources such as LinkedIn and verified professional databases.

  • Full Name

  • Job Title – Current role or professional designation

  • LinkedIn Profile URL – Direct link to the visitor's public LinkedIn page

  • Business Email Address – A verified professional email, when available

    • RB2B prioritizes business email addresses. If a business email fails our internal validation checks (deliverability, formatting, or domain legitimacy), we return a verified personal email as a fallback.

  • Location – City, State, and ZIP Code

2. Company Affiliation

Details about the visitor's employer or associated organization.

  • Company Name

  • Company Website

  • Industry – General sector or classification (e.g., Software, Healthcare, Manufacturing)

  • Employee Count – Estimated workforce size

  • Estimated Annual Revenue – Based on public and proprietary data

3. On-Site Behavior & Visit Context

Behavioral data tied to each qualified visitor session, providing insight into engagement and intent.

  • Visit Timestamp – Date and time the visitor accessed your site

  • Referring URL – The source that directed the visitor to your site (e.g., Google, LinkedIn, a partner site)

  • Page View History – A log of pages viewed during the session, including order and time spent on each page, helping you gauge content engagement and buying intent

Note: Data is only provided after a visitor passes RB2B's qualification checks (such as U.S. geolocation and consent verification) and a meaningful match has been found. Not every field is guaranteed to be populated, depending on available signals and consent conditions.

Visitor Information Not Provided By RB2B

The following information is not provided by RB2B when de-anonymizing your website visitors:

1. Visitor Identity & Professional Profile

  • Phone numbers

  • Social media links (aside from LinkedIn)

2. Company Affiliation

  • Investors

  • Fundraising activity

3. On-Site Behavior & Visit Context

  • Time on site

Did this answer your question?