Overview
While RB2B doesn’t provide built-in LinkedIn automation, it integrates seamlessly with several third-party platforms that do.
By connecting RB2B’s visitor identification capabilities with your preferred automation tool, you can instantly turn anonymous website traffic into qualified LinkedIn outreach - without manual data entry.
This combination lets your team focus on what matters most: personalized, high-impact conversations with the right people at the right time.
Supported Platforms
RB2B integrates with a growing list of LinkedIn automation tools, including:
You can browse and manage these integrations directly in your RB2B dashboard: https://app.rb2b.com/integrations
How It Works
Once connected, RB2B automatically sends newly identified visitor data - including professional and company details - to your chosen LinkedIn automation platform.
From there, you can trigger your existing LinkedIn workflows to start meaningful outreach at scale.
What You’ll Gain
Highly Targeted Outreach: Use RB2B’s enriched data to personalize your LinkedIn messages with relevant company and role details.
Streamlined Workflow: Automatically feed new qualified prospects into your LinkedIn automation - no CSVs or manual imports.
Scalable Results: Keep your outreach pipelines full with a steady stream of ICP-aligned leads identified directly from your website.
Why Connect LinkedIn Automation with RB2B
Integrating LinkedIn automation with RB2B amplifies the value of every visitor identification:
Maximize Identified Leads: Convert anonymous traffic into new LinkedIn connections.
Personalize at Scale: Blend RB2B’s visitor insights with tailored LinkedIn messaging for higher engagement.
Save Time: Replace manual list building with automated, data-driven workflows.
Boost Conversion Rates: Fast, relevant follow-ups lead to more conversations - and more customers.
Getting Started
Log in to your RB2B account and go to the Integrations section.
Select the LinkedIn automation platform you already use or want to connect.
Authenticate and grant access to link it with your RB2B account.
Configure your workflow so new visitor data automatically flows into your LinkedIn campaigns.
If you’re not yet using a LinkedIn automation platform, explore the options above - each offers different strengths depending on your outreach strategy and team size.
Best Practices for LinkedIn Outreach
LinkedIn automation works best when it feels human. Use RB2B data to personalize your outreach thoughtfully - not to overwhelm your prospects.
Lead with Relevance, Not Awareness
Avoid mentioning that someone “visited your website” or referencing specific pages. Instead, use broader phrasing like:
“We’ve been working with several teams in [their industry] who are focused on [problem your product solves]. Thought this might be relevant for you too.”
This keeps your message natural and professional while still showing relevance.
Keep It Personal, Not Robotic
Even if automation is handling delivery, your tone should still feel conversational.
Use first names and company names naturally.
Avoid template-heavy openers like “Hope this message finds you well.”
Focus on their potential challenges, not your product’s features.
Sequence Smartly
Space your messages out over several days, not hours. LinkedIn’s algorithm rewards authentic interaction - not volume.
If you’re using HeyReach, Growth-X, or Reply.io, configure campaigns to send 3–4 messages over 7–10 days.
Combine Data Signals
Prioritize your Hot Leads first - those who match your ICP and have shown intent (multiple visits, high-value pages, etc.).
Then layer in behavioral triggers (like recent return visits) to time your outreach when interest is highest.
Respect the Platform
Avoid aggressive connection requests or mass follow-ups. A good rule of thumb:
If your message wouldn’t work in a real conversation, it won’t work on LinkedIn either.
Example Message Framework
Connection Request:
“Hi [First Name], I noticed we work in similar spaces around [topic/problem area]. Would love to connect.”
Follow-Up (2–3 days later):
“Thanks for connecting! Many [industry] teams I talk to are focused on [goal/problem]. We’ve been helping a few achieve [specific result]. Would it make sense to share a quick example?”
Next Steps
Once connected, consider pairing LinkedIn automation with Hot Leads in RB2B. That way, only your most relevant, ICP-aligned visitors are added to your automation sequences - ensuring every message counts.