RB2B intentionally limits the display of UTM parameters and other tracking identifiers in the RB2B dashboard, CSV exports, and most integrations to maintain a streamlined user experience.
However, if UTM tags—such as utm_source and utm_campaign—are present and recorded during a visit, they can only be accessed through the following integrations:
HubSpot CRM: UTM data is automatically mapped to contact records, helping you track the origin and context of leads.
Salesforce CRM: Relevant UTM tags are also available within Salesforce, providing added attribution insights for your sales and marketing teams.
If you’d like to see UTM information or other identifiers in additional locations or formats, we encourage you to submit a feature request or upvote an existing one through our feedback portal.