Overview
Your RB2B collection rate reflects how effectively the tracking script is identifying and collecting visitor data from your website.
Improving it ensures you’re getting the most out of RB2B - more identified visitors, more insights, and more opportunities for engagement.
This guide outlines the four main areas that impact collection performance and how to optimize each one.
Optimize Your Domain Configuration
A well-configured domain setup ensures RB2B can track all your traffic consistently - across all subdomains and domain variations.
Best Practice
Set your site to resolve both with and without the www prefix (e.g., domain.com and www.domain.com).
This guarantees RB2B can identify visitors no matter how they reach your site.
If you use subdomains like app.domain.com or blog.domain.com, make sure the RB2B script is installed there too.
Additional Tips
Implement URL canonicalization to prevent duplicate URLs from splitting your data.
Ensure your canonical URLs always reflect your preferred domain format (
https://domain.comvs.https://www.domain.com).
Maximize Script Coverage and Performance
Your RB2B script works best when it’s allowed to run site-wide. Restricting it to just a few pages (like your homepage or pricing page) limits data collection and reduces visibility into visitor behavior.
Best Practice
Install the RB2B script across your entire website - every public-facing page should load the script unless explicitly excluded for compliance reasons.
More page coverage means more accurate tracking, stronger intent signals, and better insights.
Additional Tips
Audit your implementation regularly to confirm the script is firing on all pages.
Keep your tracking script up to date to ensure browser compatibility and optimal performance.
Expand and Diversify Your Website Traffic
RB2B currently identifies a high percentage of U.S.-based traffic (typically 70–80% when combining person- and company-level collection rates). If your business targets audiences outside the U.S., expanding your reach to include the U.S. can substantially improve overall collection rates.
Best Practice
Develop marketing and content strategies that increase your U.S. visitor share - this aligns with RB2B’s strongest identification coverage and enhances your total identifiable traffic volume.
Additional Tips
Use geo-targeted campaigns to reach audiences in key markets.
Partner with U.S.-based publishers, influencers, or affiliates to attract new visitors.
Review your traffic sources in analytics tools and adjust campaigns to drive more qualified traffic from high-performing regions.
Maintain Script Installation Health
Even a perfect setup can fail if the script is disabled or removed during website updates or redesigns. Regular verification ensures continuous data collection.
Best Practice
Check your RB2B script installation routinely - especially after CMS updates, design changes, or code deployments.
If the script is missing or inactive, reinstall or re-enable it immediately.
Additional Tips
Set up automated monitoring to alert you if the RB2B script stops sending data.
Keep a version history of your implementation to make troubleshooting and rollback easier.
Validate the script’s performance after each website update to prevent data gaps.
⚠️ Note: RB2B only collects data when the tracking script is active. Any data lost while the script is inactive cannot be recovered, so proactive monitoring is essential.
Summary
Improving your collection rate isn’t about making big changes - it’s about maintaining a healthy, consistent setup.
By ensuring your domain is properly configured, the script is installed site-wide, your traffic sources are optimized, and your installation is regularly monitored, you’ll see stronger identification results and richer visitor insights across your RB2B dashboard.