Basic vs. Premium visitor identification
RB2B offers two levels of visitor resolution: Basic and Premium.
Both identify anonymous website visitors and turn them into usable profiles. The difference is coverage, match rate, and global reach.
If you mainly care about US traffic, Basic is often enough. If you want maximum identification or operate internationally, Premium will resolve more visitors.
At a glance
Feature | Basic Resolution | Premium Resolution |
Included in plans | Starter, Pro | Pro+, Free Trial |
Data sources | RB2B internal graph | RB2B graph + external partner graphs |
Coverage | Primarily US, some international | Strong US + broader global |
Match rate | Good | Highest possible |
Best for | Cost efficiency, US-focused teams | Maximum coverage, global traffic, outbound-heavy teams |
What is Basic Resolution?
Basic uses RB2B’s internal identification graph to match visitors.
It is optimized for:
US-based traffic
Common business networks
Standard B2B buying activity
You will still identify international visitors, but coverage is lighter compared to Premium.
Good fit if:
Most of your traffic is from the US
You want strong results at a lower price
You’re just getting started with visitor identification
You don’t need every possible match
Plans with Basic:
Starter
Pro
What is Premium Resolution?
Premium includes everything in Basic plus a waterfall of trusted external identification graphs.
This expands coverage and improves:
Total matches
International resolution
Harder-to-identify visitors (remote workers, mobile, shared networks, etc.)
Think of it as casting a wider net using multiple data sources instead of just one.
Good fit if:
You want the highest possible match rate
You run outbound or sales-led motions
You depend on every identified visitor
You have meaningful non-US traffic
You care about maximizing ROI per visit
Plans with Premium:
Pro+
7-day free trial
Why Premium resolves more visitors
Basic:
RB2B internal graph only
Premium:
RB2B internal graph
↓
External partner graph #1
↓
External partner graph #2
↓
Additional sources
Each layer increases the chance of finding a match. If one source can’t identify a visitor, the next one tries.
This is why Premium consistently produces higher coverage.
How to choose
Choose Basic if:
80 to 90% of your traffic is US-based
You want cost efficiency
You’re early-stage or experimenting
Choose Premium if:
You have international traffic
You rely on outbound sales or ABM
You want the highest number of resolved visitors
Missing even a few good prospects matters
A simple rule:
If you care about “pretty good,” Basic works.
If you care about “as many as possible,” use Premium.
Frequently Asked Questions
Does Premium change data quality?
No. Both use the same accuracy standards. Premium simply increases coverage.
Will I lose anything by using Basic?
No features are removed. You just get fewer total matches compared to Premium.