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Why do RB2B's statistics differ from Google Analytics?
Why do RB2B's statistics differ from Google Analytics?
Updated over 4 months ago

Google Analytics provides comprehensive reports on all global traffic to your website, while RB2B focuses specifically on identifying your US-based visitors. RB2B has the capability to identify about 20-30% of these US visitors.

When comparing Google Analytics and RB2B, it's important to note that they serve different purposes. Google Analytics gives you a broad overview of all your website traffic, whereas RB2B zeroes in on detailed identification of your US audience.

To make a fair comparison, look at the number of daily unique visitors from the US in Google Analytics. RB2B should identify about 20-30% of that number, providing you with valuable insights into a significant portion of your US-based traffic.

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