Google Analytics provides comprehensive reports on all global traffic to your website, while RB2B focuses specifically on identifying your US-based visitors. RB2B has the capability to identify about 70-80% of these US visitors.
When comparing Google Analytics and RB2B, it's important to note that they serve different purposes. Google Analytics gives you a broad overview of all your website traffic, whereas RB2B zeroes in on detailed identification of your US audience.
To make a fair comparison, look at the number of daily unique visitors from the US in Google Analytics. RB2B should identify about 70-80% of that number, providing you with valuable insights into a significant portion of your US-based traffic.