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Retainer Agency's Guide to Upselling Clients with RB2B
Retainer Agency's Guide to Upselling Clients with RB2B
Updated over a week ago

Retainer-based agencies can leverage RB2B to enhance their value proposition and strengthen client relationships. This guide provides strategies for retainer agencies to effectively upsell RB2B as a premium service offering.

Position RB2B as a Value-Add for Retainer Clients:

  • Enhanced Performance: Explain how RB2B incentivizes your agency to go above and beyond, delivering even better results for clients already on a retainer.

  • Shared Risk and Reward: Showcase how RB2B fosters a true partnership where both parties are invested in achieving success.

  • Increased Transparency: Highlight how RB2B provides greater visibility into campaign performance and ROI, strengthening trust and communication.

  • Client-Centric Approach: Emphasize that RB2B is a flexible model that can be tailored to the client's specific goals and budget.

Tailor Your Pitch to Retainer Clients:

  • Offer Hybrid Models: Introduce the concept of a hybrid model where a portion of the retainer fee is tied to achieving specific results. This provides clients with the security of a retainer while incentivizing performance.

  • Start Small: Suggest starting with a pilot project or a limited-time trial to demonstrate the value of RB2B before fully committing.

  • Focus on Upselling: Position RB2B as an upgrade to the existing retainer agreement, highlighting the additional benefits and value it brings.

By tailoring your approach to the specific needs and preferences of each client type, you can effectively communicate the value of RB2B and secure new business or upsell existing clients.

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