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2024/03/17 - Updates to Analytics
2024/03/17 - Updates to Analytics
Updated over a week ago

Updated to Analytics

We are happy to release an updated view to the Analytics page which should provide more clarity about the statistics that you were seeing in RB2B.

Across the top of the page you will now find: New Profiles, Returning Profiles, Page Views, and Total Sessions.

New Profiles

New profiles are exactly what they sound like. This is the sum of all net-new profiles identified during the selected time period.

Returning Profiles

A returning profile is one that was previously identified who has returned to visit your website during the selected time period.

Page Views

The total number of page views as seen by visitors, both identified and unidentified, as seen by our tracking script. A page view is triggered once we are able to positively identify that the user is in the United States.

Sessions

The total number of sessions as seen by visitors, both identified and unidentified, as seen by our tracking script. A session is triggered once we are able to positively identify that the user is in the United States.

External Influences on RB2B's Person Identification Accuracy

A common question is "what affects RB2B's ability to identify someone." In an effort to shed some light on what external factors affect performance and help you understand why someone may or may not be identified by us, we've written this article.

Updated to Script Page

The figures beside domains have been removed as they were confusing to users. Many believed that these figures were representative of the number of profiles identified when in reality they showed the number of page views, in an effort to help show that the script was working. This often lead to confusion as people were expecting to see a higher number of collected profiles than they received because they were misinterpreting the page views to be profiles.

We've replaced the figures with a checkmark to show an active script, and an alert icon to signify an inactive script.

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