To access your collection analytics within the RB2B dashboard, simply click on the Dashboard link found in the sidebar menu.
The main Analytics page is segmented into four primary categories:
Trend
This section presents a snapshot of key metrics including visitor counts, new profile creations, company identifications, and page views within your chosen timeframe. Additionally, it provides a comparison of these statistics against the previous period, highlighting any growth or decline.
New Profiles: This is the total number of net-new profiles as identified from sessions during the selected time period.
Returning Profiles: This is the total number of previously identified profiles that have returned to your website and have been identified during subsequent sessions during the selected time period.
Total Site Views: This is the total number of times that your site has been loaded by users whom we have been able to identify (aka sessions).
Page Views: This is the total number of page views generated by identified visitors (aka sessions) during the selected time period.
Daily Collected Profiles
Here, you'll find a graph displaying the daily accumulation of profiles over your selected timeframe, complemented by a daily average indicated at the graph's top right corner.
Top Page Visits
This category reveals the most frequented pages on your website as detected by RB2B, along with the total view count for each page.
Visitors by City
This section showcases the cities that generate the most profile collections, offering both a total count and the percentage share of your overall visitor demographics that each city represents.