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RB2B Overview
Person-Level Identification
External Influences on RB2B's Person Identification Accuracy
External Influences on RB2B's Person Identification Accuracy
Updated over a week ago

Several external factors can impact RB2B's capability to accurately identify a user. These factors encompass, but are not limited to:

VPN and Proxy Usage

Utilizing VPNs and proxies can obscure a user's actual location, challenging our ability to verify if a user is in the United States during their site visit. Consumer VPNs such as NordVPN, SurfShark, and ExpressVPN are notable examples. In contrast, corporate VPN usage typically does not hinder RB2B's identification processes.

Anonymous Browsing

Although it might seem counterintuitive, using browser features like incognito or private mode can limit our user identification capabilities. These modes prevent the retention of user information necessary for identification.

Cleared Browsing Data

If a user has recently purged their browser's cookies and site data, this action significantly diminishes our capacity to recognize them.

Disabled Tracking Features

Users who opt-out of cookies or block their browser from capturing identifying data pose a challenge to our identification process.

New Devices

Employing new computers or devices, which lack historical data, can impact the effectiveness of our identification mechanisms.

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