In cases where a user's device has not been previously cookied by our publisher network, the capability of RB2B to accurately identify the user is significantly reduced. This limitation stems from the lack of essential tracking data that cookies typically provide. Without these cookies, RB2B does not have sufficient information to confidently ascertain the user's identity. As a result, our system is designed not to collect or record data from such devices.

This approach aligns with our commitment to data accuracy and user privacy. By ensuring that we only collect data when we have reliable identification, we maintain the integrity of our data collection process. It's important to understand that this cookie-based identification is a fundamental part of how RB2B operates. It allows us to provide precise and valuable data to our clients while respecting the privacy boundaries of users. Therefore, the effectiveness of RB2B in gathering and recording user data is closely tied to the presence of our network's cookies on the user's device.