It’s common to see a large number of clicks from ad platforms, but only a small fraction identified by RB2B. Here's why and why that's actually a good thing.
Not All Clicks Are Real People
Ad platforms count every click, regardless of quality. That total often includes:
Bots – Automated scripts that simulate human activity
Misclicks – Accidental taps that result in instant bounces
Low-quality traffic – Users with no real interest who leave quickly
These platforms are incentivized to report higher click numbers, but a "click" doesn't guarantee a person truly engaged with your website.
RB2B takes a different approach: we only identify real human visitors who meet our quality and data thresholds.
Why RB2B Identifies Fewer Visitors
RB2B isn't designed to maximize numbers. It's built to give you accurate, actionable insight. We filter out:
Bot traffic and data center traffic
Visitors outside the U.S. (with regards to person-level identification)
Users who leave before the site fully loads
If we can't confidently resolve a visitor to a person or company, we won't show them in your results.
How Can I Tell Which Clicks Were Real?
Check your website analytics; not just ad platform reports. Focus on:
Time on Site (TOS): If most clicks result in 0–5 seconds on site, they likely weren't human to begin with.
Bounce Rate: A high bounce rate paired with low TOS usually signals non-human or low-quality traffic.
RB2B ignores this type of traffic and you should too.
Bottom Line
Ad platforms may report 1,000 clicks, but if most visitors bounced in under 5 seconds, those were never real leads.
RB2B cuts through inflated metrics and shows you the visitors that matter: real, identifiable people with the potential for real engagement.