It’s common to see a large number of clicks from ad platforms, but only a small fraction identified by RB2B. Here's why and why that's actually a good thing.
If you notice discrepancies in your visitor data, follow these steps to troubleshoot:
Verify Script Installation: Ensure that the RB2B tracking script is correctly installed on all pages of your website.
Check Domain Configuration: Confirm that the domain in the RB2B script matches how your website resolves (e.g., with or without "www").
Test Script Functionality: Use browser developer tools to check if the script is loading and executing correctly.
Consult RB2B Support: If issues persist, contact RB2B support for further assistance.
Not All Clicks Are Real People
Ad platforms count every click, regardless of quality. That total often includes:
Bots – Automated scripts that simulate human activity
Misclicks – Accidental taps that result in instant bounces
Low-quality traffic – Users with no real interest who leave quickly
These platforms are incentivized to report higher click numbers, but a "click" doesn't guarantee a person truly engaged with your website.
RB2B takes a different approach: we only identify real human visitors who meet our quality and data thresholds.
Additionally, RB2B categorizes visitors into two groups: Total Visitors, which includes all visits detected by the tracking script, and Identified Companies, which are visitors matched to specific companies based on available data. This distinction helps clarify why the total visitor count may be higher than the number of identified companies.
Why RB2B Identifies Fewer Visitors
RB2B isn't designed to maximize numbers. It's built to give you accurate, actionable insight. We filter out:
Bot traffic and data center traffic
Visitors outside the U.S. (with regards to person-level identification)
Users who leave before the site fully loads- Improper script configuration, such as mismatched domains (e.g., "www" vs. non-"www"), which can prevent accurate visitor tracking
If we can't confidently resolve a visitor to a person or company, we won't show them in your results.
How Can I Tell Which Clicks Were Real?
Check your website analytics; not just ad platform reports. Focus on: Additionally, ensure that your RB2B tracking script is properly configured to match your website's domain settings (e.g., "www" vs. non-"www") to avoid tracking discrepancies.
Time on Site (TOS): If most clicks result in 0–5 seconds on site, they likely weren't human to begin with.
Bounce Rate: A high bounce rate paired with low TOS usually signals non-human or low-quality traffic.
RB2B ignores this type of traffic and you should too.
Bottom Line
Ad platforms may report 1,000 clicks, but if most visitors bounced in under 5 seconds, those were never real leads.
RB2B cuts through inflated metrics and shows you the visitors that matter: real, identifiable people with the potential for real engagement.