When comparing RB2B stats with Google Analytics, it’s essential to understand the differences in how each platform collects and reports data. Here are some key factors to consider:
Total Number of Person-Level Visitors in RB2B
In the RB2B dashboard, the sum of New Profiles and Repeat Profiles gives you the total number of person-level visitors that RB2B has resolved. This count represents individuals whose visits have been matched to a person-level identity. To compare this with Google Analytics, ensure that you’re looking at the correct visitor segments (explained in the next point).Focus on US-Based Traffic
RB2B identifies only US-based visitors and assigns them a person-level ID. As a result, the person-level resolution data from RB2B will only be reflective of visitors from the United States. Therefore, when comparing RB2B stats with Google Analytics, you should filter your Google Analytics data to focus solely on US-based traffic. This ensures that you’re comparing like-for-like data.Person-Level Resolution Comparison
On average, your RB2B person-level resolution figures should represent about 40-45% of the total number of visitors shown in Google Analytics for the same time period, assuming you’re focusing on US-based traffic. This percentage can vary depending on factors such as your site’s audience, the volume of traffic, and the effectiveness of RB2B’s matching process.
By keeping these points in mind, you can more accurately interpret your RB2B data in the context of your broader web analytics, helping you gain valuable insights into visitor engagement and sales lead potential.