We’re excited to announce a powerful enhancement to RB2B’s identity resolution platform: our new email validation tool. This feature adds a critical layer of precision to our profiling process by pre-validating all new email addresses before they are shared with you.

Until now, RB2B has provided high-quality contact information based on behavioral signals, location, and professional profiling. With this latest update, every new email address associated with an identified profile will first go through an authenticity check. Only validated emails will be included in your reports or used for outreach purposes.

In B2B engagement, email deliverability and accuracy are key to successful communication. Outdated or invalid emails not only waste time and resources but can also negatively impact sender reputation and campaign performance. This new feature directly addresses that concern by:

The email validation process is seamlessly integrated into RB2B’s existing identity resolution workflow. When a new visitor is identified and their profile is enriched, our system automatically verifies the email address in real-time using industry-standard validation protocols. If the email cannot be confirmed as authentic, it is excluded from the final profile shared with you.

There’s no additional setup required—email validation is now built into the platform by default for all users.

This update reflects RB2B’s ongoing commitment to data quality, reliability, and user value. By ensuring only accurate and actionable contact information is shared, we’re helping you engage with the right people—at the right time—using the right information.

When viewing a visitor’s profile in the RB2B dashboard, you’ll notice a tag next to their email address indicating how that email was validated. These validation tags provide insight into the source and reliability of the email data, helping you better assess contact quality.