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Why can't I log in?
Updated over 5 months ago

When users report login issues, it is usually related to one of the following topics detailed below:


The Login Email is Not Received

The Email Has Gone to Your Spam/Junk Folder

If you have attempted to login but haven't received the email, please check your spam/junk folder for the email.

The Email Has Been Quarantined By Your Email Servers

If you have checked your spam folder and cannot find our login email, it may have been quarantined at the email server level. Please contact your email administrator to check if emails from [email protected] are being quarantined. If they are, request that emails from this address be whitelisted to ensure future delivery.

Logging Into the Wrong Dashboard

Retention.com's direct-to-consume products have their own unique dashboard which is separate from RB2B's dashboard. It's not uncommon for someone to mistakenly attempt to log into the wrong dashboard.

To log into RB2B's dashboard, you'll want to visit https://app.rb2b.com/login

Using the Wrong Email Address

You'll want to ensure that you're using the correct email address to log into the dashboard. If the email address that you're using does not match the one on your account, you will not be able to log in.

Email Has Bounced

If your email address has previously bounced when RB2B attempted to send an email, RB2B will stop sending to that address to prevent further bounces. If you believe your email address has been incorrectly flagged, please contact our support team. They will investigate the issue and, if necessary, remove your address from the bounce protection list.


The Magic Link Does Not Work

Login Alternatives for Microsoft Outlook Users with SafeLinks

Some Microsoft Outlook users experience login issues when their IT infrastructure uses Microsoft SafeLinks. This feature, part of Microsoft Defender for Office 365, scans URLs within emails to protect users from malicious sites or files. However, it can also inadvertently cause login problems.

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