Yes, installing the RB2B tracking script outside of the <head> tag can significantly impact your performance. Based on our analysis, users who install their tracking script in the <head> tag of their website's HTML collect approximately 147% more profiles than those who place the script elsewhere. This is because scripts in the <head> tag load earlier, ensuring that tracking starts as soon as a visitor opens your page.
For optimal performance, we strongly recommend adding the RB2B tracking script within the <head> tag of your website.