Welcome to lead engagement with RB2B! We've got you covered with this guide that outlines the key steps to take once you start seeing those qualified leads pop up in your Slack channel & RB2B dashboard.
Remember, successful lead engagement hinges on building relationships, not just blasting sales pitches. Here's how to turn those leads into warm connections:
Step 1: The Power of the First 24 Hours
Speed is your friend! When you see a new lead notification, aim to connect with them on LinkedIn within the first 24 hours.
Why it matters: They're still engaged with your website, making them more receptive to your outreach. A quick connection shows initiative and sets you apart.
Step 2: Double Down with Email and LinkedIn Message
Don't stop at just a connection request! Here's the one-two punch to solidify your connection:
24 hours after connecting:
Email: Send a short, personalized email. Focus on the pain point that your product alleviates, and give a one or two sentence explanation of what your solution is. Offer a valuable resource relevant to their interests (e.g., blog post, case study)..
LinkedIn Message: A quick follow-up message on LinkedIn can be a simple reminder of your connection and increase the likelihood of a conversation.
Pro Tip: Personalize both your email and LinkedIn message! Mention a specific detail from their profile or website visit to show you've taken the time to learn about them.
Step 3: Prioritize and Nurture
Not all leads are created equal. Here's how to optimize your efforts:
Prioritize Hot Leads: RB2B allows you to view leads by website activity which can be found on the Profiles page of your dashboard. Focus on leads who visited multiple pages, indicating higher interest.
Nurture the Connection: Share relevant content on LinkedIn that aligns with their needs and interests. This keeps you top-of-mind and positions you as a thought leader.
By following these steps and exploring RB2B's functionalities, you'll be well on your way to fostering strong lead relationships and maximizing your conversion rates.