⚠️ Note: The API Partner Program is a standalone offering and operates independently from the consumer RB2B platform at app.rb2b.com.
Overview
The RB2B API Partner Program gives developers and organizations direct access to RB2B's suite of Identity APIs — allowing you to build powerful integrations, enrich your existing identity graph, and take action on your website visitors in real time.
Access to the Identity APIs is not included with standard RB2B accounts of any tier.
API access requires its own account and credit balance through the API Partner Program.
Data, authentication, and usage within the API environment are fully isolated from consumer RB2B accounts.
Who This Is For
SaaS developers looking to embed RB2B's identity capabilities into their own applications.
GTM engineers seeking to connect visitor intelligence with marketing and sales workflows.
Enterprise retailers who want to leverage visitor data for personalization and conversion.
Adtech professionals who need to enrich or expand their identity graphs with verified B2B data.
Critically Important Implementation Notes
Separate API Subdomain
RB2B's API suite runs on a dedicated subdomain separate fromrb2b.comand the OEM environment.API Endpoint
All API activity is hosted on our API subdomain:api.rb2b.com
What You Get
Developer Access — Full access to RB2B's suite of Identity APIs.
API Account — A single account with a unified credit balance shared across all APIs.
Available RB2B APIs
RB2B provides 11 powerful endpoints organized into two main categories:
Identification Endpoints
Convert IP addresses and user agents into business data:
Fingerprint to HEM - Convert IP addresses to hashed email addresses (HEM)
Fingerprint to MAID - Convert IP addresses and user agents to Mobile Advertising IDs
Enrichment Endpoints
Enrich hashed emails (HEM) with professional and business data:
HEM to LinkedIn - Get LinkedIn profile slugs
HEM to Best LinkedIn - Get the highest confidence LinkedIn URL
HEM to Business Profile - Get company and business information
HEM to MAID - Get all associated MAIDs for a HEM
IP to Company - Convert IP addresses directly to company data
LinkedIn to Personal Email - Get personal email from LinkedIn profiles
LinkedIn to Best Personal Email - Get the highest confidence personal email
LinkedIn to Hashed Emails - Get multiple hashed email variants
LinkedIn to Mobile Phone - Get mobile phone numbers from LinkedIn profiles
How to Get Started
RB2B's API Partner Program is currently in development but you can get on the waitlist and find out more about how it all works by speaking with a member of our team at https://calendly.com/retentiondiana.