If you’re seeing a large number of visitors identified by RB2B that don’t match your Ideal Customer Profile (ICP), that doesn’t mean RB2B is getting it wrong — it means RB2B is showing you the real picture of who is actually landing on your site.
RB2B identifies real, verified visitors. If they’re outside your ICP, the key question becomes: Why are these people finding your site in the first place?
Common Reasons Visitors Aren’t in Your ICP
Organic Search Mismatch
Visitors may be arriving through search queries unrelated to your business focus.
What to do: Check your Google Search Console to see what search terms are bringing people to your site. If the keywords aren’t ICP-relevant, update your SEO strategy.
Website Content Attracting the Wrong Audience
Blog posts, landing pages, or service descriptions might be written in a way that draws in unrelated traffic.
What to do: Review your messaging, make sure your content speaks directly to your ICP, and adjust headlines and copy as needed.
Ad Targeting Issues
Paid ads might be targeting too broadly or are being shown to audiences outside your ICP.
What to do: Review your ad platform targeting settings to ensure they’re narrowed to match your ICP.
SEO Problems
Search engines might be ranking your site for unrelated topics due to keyword confusion or outdated content.
What to do: Audit your site’s meta descriptions, page titles, and headings to better align with ICP-focused terms.
Next Steps
If a large portion of your traffic is outside your ICP, RB2B is giving you valuable insight into where your marketing and targeting efforts can be refined. Use this data to:
Adjust your SEO keyword focus.
Tighten ad targeting parameters.
Refine site copy to better attract ICP-matching visitors.
The more your incoming traffic aligns with your ICP, the more valuable RB2B’s identification data becomes for sales and marketing.