RB2B offers robust features to track and identify website visitors, allowing for geographical segmentation. Below is a comprehensive guide to understanding and configuring these settings.
Overview of Tracking Capabilities
RB2B provides two levels of visitor tracking:
Person-Level Visitor Tracking: This is only available for website visitors located within the United States.
Company-Level Visitor Tracking: This can include visitors from countries outside the United States, depending on your configuration settings. International company-level tracking is disabled by default but can be enabled.
Configuring Geographical Tracking
Person-Level Tracking
Person-level visitor tracking is geographically restricted to the United States. If you require individual-level data for visitors, ensure you are targeting US-based audiences.
Company-Level Tracking
To expand tracking capabilities to an international audience, you can enable company-level visitor tracking in your RB2B account settings. This feature collects data about companies visiting your website, regardless of geographical location:
By default, international tracking is turned off.
When the setting is enabled, company-level tracking will include visitors from other countries, such as Canada.
Disabling international tracking will limit company-level tracking to US-based companies only.
Steps to Enable/Disable International Tracking
Follow these steps to configure company-level tracking by geography:
Log into your RB2B account.
Navigate to Settings.
Locate the International Tracking section.
Toggle the setting On or Off as needed: - Enable international tracking to include visitors from all over the world. - Disable the setting to restrict tracking to the United States.
Note: You may need an active trial or subscription to access and update these settings.
Practical Tips for Tracking Configuration
Consider your business needs and audience. If your target market is primarily in the US, disabling international tracking can help focus on relevant data.
Conversely, enabling international tracking is beneficial if you aim to gather data from a global audience.
Regularly review your tracking settings to ensure they align with your current business strategy.
Related Topics
By following these guidelines, you can effectively manage geographical tracking configurations in RB2B to suit your business requirements.