Generic "spray and pray" sales outreach is a surefire way to get ignored in the 2020’s. The key to sparking genuine conversations? Personalization! And RB2B is a treasure trove of data that enables you to tailor your approach and make every interaction count.
Beyond Names and Job Titles: The Insights RB2B Provides
RB2B doesn't just tell you who is visiting your website, it reveals insights that transform your outreach:
Industry & Company Context: Identify the lead's industry, allowing you to address pain points specific to their sector.
Website Activity: See which pages they visited, indicating potential interests or needs. Use this to demonstrate you understand what they might be looking for.
Role & Responsibilities: Understanding their position within the company lets you focus your messaging on the challenges and goals most relevant to them.
Shared Connections: RB2B can highlight mutual LinkedIn connections, paving the way for a warmer introduction.
Personalization in Action: Examples
Let's explore how to use these RB2B insights to make your LinkedIn connection requests and emails stand out:
Scenario 1: Lead Visits Product Features Page
LinkedIn: "I came across some recent articles discussing the challenges of [challenge related to the product feature]. Is this something you're currently navigating in your role?"
Email: "A recent industry report highlighted the growing importance of [benefit of the product feature]. Would you be interested in learning more about how companies are achieving this?"
Scenario 2: Lead from a specific industry
LinkedIn: "As a [Lead's Role] in the [Industry] space, I know [pain point common in their sector] can be a big obstacle. Would you be open to discussing how RB2B might help?"
Email: "We recently published a case study on how [Company in their industry] tackled [common industry challenge] using our solution. Would you like me to share it?”
Scenario 3: Mutual connections
LinkedIn: "I see we're both connected with [Mutual Contact's Name]. I'd love to connect and discuss how RB2B might help with your [industry/role related goal]."
The Power of Combining Insights
The most impactful personalization often layers multiple insights from RB2B. For instance, referencing specific website activity AND a shared connection makes your outreach even more tailored and builds credibility.
Key Takeaway: It's not about being creepy, it's about showing the lead you've done your homework and are genuinely invested in helping them solve their problems.
RB2B helps you ditch the generic sales pitch and start fostering genuine connections, boosting engagement, and ultimately, closing more deals.