RB2B is dedicated to adhering to CASL (Canada's Anti-Spam Legislation) standards. To support this commitment, Retention.com has incorporated a geofencing feature into our scripts. This functionality is browser-based and serves two primary purposes:
Location-Based Activation
Our services are designed to activate only when it is definitively verified that a user's IP address is located within the United States. This ensures that if a user's IP address cannot be clearly identified as being in the U.S., our script will not engage in data recording.
Compliance with CASL
By limiting our operational reach to users in the U.S., we ensure that our data handling practices are in compliance with CASL requirements. This strategy is integral to our commitment to uphold the principles of data privacy and spam prevention as mandated by Canadian law.