RB2B requires you to update your privacy policy and cookie banner to reflect its tracking functionality. This ensures transparency for your visitors and supports compliance with privacy regulations. Compliance responsibility rests entirely with you as the website administrator — RB2B does not monitor or verify whether these changes have been made.
We strongly recommend involving your legal team in any privacy policy updates.
Standard Privacy Policy Language
Add the following to your privacy policy:
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
Additional Language for GDPR (International Company-Level Identification)
If you have enabled International Company-Level Identification, add the following instead:
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.
Updating Your Cookie Banner
Your cookie banner should be kept in sync with your privacy policy. Use a cookie compliance tool / consent management tool to ensure visitors are given clear, current information about how their data is handled, and that opt-out options are accessible.
Verifying Compliance
Once updates are in place:
Confirm the RB2B tracking script is correctly installed on your website.
Test opt-out mechanisms to ensure they work and are easy for visitors to find.
Schedule periodic reviews to stay current with RB2B requirements and applicable privacy regulations.