Prevalence: ★★★★★
It’s common for websites to use cookie policy banners that block scripts, including the RB2B tracking script, until the user accepts the policy. If you're using such a banner, ensure that the RB2B script is set to fire after the policy is accepted.
Reminder: Users sometimes overlook this setting and forget to update their software to ensure that RB2B runs after the user accepts the policy.
Impact on Collection Rates
It's important to understand that linking RB2B’s functionality to cookie acceptance may result in fewer identified visitors, as only those who accept the policy will be tracked. While this setup complies with privacy regulations, users should be aware that they may see lower-than-average collection rates as a result.