Formatting Your Custom RB2B Integration
To ensure a seamless integration of your service with RB2B, it is essential to configure your custom integration so that your users can effortlessly connect to your service. This is accomplished by allowing them to add a single URL endpoint within RB2B. Once this endpoint is configured, RB2B will send data to your service via webhooks.
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Your integration will leverage RB2B's existing webhook integration as a guide. The test data will be passed from RB2B to you in the following format:
{
"LinkedIn URL": "https://www.linkedin.com/in/retentionadam/",
"First Name": "Adam",
"Last Name": "Robinson",
"Title": "CEO @ Retention.com. We help Ecomm brands grow & monetize their first-party audience",
"Company Name": "Retention.com",
"Business Email": "[email protected]",
"Website": "https://retention.com",
"Industry": "Internet Technology & Services",
"Employee Count": 60,
"Estimate Revenue": "$22M rev",
"City": "Austin",
"State": "Texas",
"Zipcode": "73301",
"Seen At": "2024-01-01T12:34:56:00.00+00.00",
"Referrer": "https://retention.com",
"Captured URL": "https://rb2b.com/pricing",
"Tags": "Hot Pages, Hot Leads",
}
Content Format
The data from RB2B will be transmitted in the following formats for each field:
LinkedIn URL: string* (URL)
First Name: string, null
Last Name: string, null
Title: string, null
Company Name: string, null
Business Email: string, null
Website: string (URL), null
Industry: string, null
Employee Count: integer, string, null
Estimate Revenue: string, null
City: string*
State: string*
Zipcode: string*
Seen At: datetime* (ISO 8601 format)
Referrer: string (URL), null
Captured URL: string* (URL)
Tags: string, null
* never null