Before You Begin
Using WP Rocket? You must exclude RB2B from WP Rocket's "Delay JavaScript Execution" function before proceeding. Details here.
Choose the installation method that matches your setup:
Method 1: RB2B WordPress Plugin — recommended for most users
Method 1: RB2B WordPress Plugin (Recommended)
The RB2B WordPress plugin automatically inserts the tracking script into your site's global header, ensuring it runs on every page.
Installation
Go to the RB2B plugin repository and click Code > Download ZIP to download
RB2B-WordPress-Plugin.zip.In your WordPress dashboard, go to Plugins > Add New Plugin, click Upload Plugin, select the downloaded file, and click Install Now.
Click Activate Plugin once installation completes.
Setup
In your WordPress dashboard, go to the RB2B menu item, or click Settings next to the plugin on the Plugins page.
Log in to your RB2B account and go to the Script Setup page. Copy your Account ID — it appears in the last line of the HTML snippet, just before the closing
</script>tag.Paste your Account ID into the designated field and click Save Changes.
Return to the RB2B Dashboard and follow the on-screen instructions to validate the installation.
Method 2: Theme File Editor
Using Elementor? This method will not work. Use Method 4: Elementor instead.
Step 1 — Copy your RB2B script
Go to the Script section of your dashboard and copy the entire code snippet.
Step 2 — Open the Theme File Editor
In your WordPress dashboard, go to Appearance > Theme File Editor.
Step 3 — Open header.php
In the file list on the right, click header.php.
Step 4 — Paste the script
Scroll to just before the closing </head> tag and paste your script there. Do not overwrite any existing code, and do not nest the script inside other tags.
Step 5 — Save
Click Update File.
If your theme includes a Header Code Injection field, you can paste the script there instead of editing header.php directly.
Troubleshooting
Ensure the
<script>tag is properly closed with no typos.Confirm the script appears only once — duplication causes errors.
A blank screen or site glitch after saving usually means a formatting issue. Re-check the script for missing or extra characters.
Method 3: Third-Party Header Injection Plugin
This method uses a plugin to inject the script without editing theme files. We recommend the Head, Footer and Post Injections plugin, though any plugin that injects code into the header will work.
Step 1 — Copy your RB2B script
Go to the Script section of your dashboard and copy the entire code snippet.
Step 2 — Open Header and Footer settings
In your WordPress dashboard, go to Settings > Header and Footer (exact label may vary by plugin).
Step 3 — Paste the script
Find the <HEAD> section (often labelled something like "Scripts in header" or "ON EVERY PAGE") and paste your script into the text box.
Step 4 — Save
Click Save at the top of the page.
Method 4: Elementor
If you are building with Elementor, use this method instead of the Theme File Editor — Elementor manages its own header templates separately.
Step 1 — Copy your RB2B script
Go to the Script section of your dashboard and copy the entire code snippet.
Step 2 — Open your Header template in Elementor
Navigate to your Header and Footer section in Elementor and click Edit with Elementor.
Step 3 — Add an HTML widget
Drag the HTML widget from the Elementor panel into the header section. Adding it to the header ensures the script runs on every page.
Step 4 — Insert the script
Click Edit on the HTML widget and paste your RB2B script into the HTML Code editor. Ensure it includes both the opening <script> and closing </script> tags.
Step 5 — Save and clear cache
Save your changes, then clear any active caching plugins to ensure the update is published.
Troubleshooting
Common issues include missing script tags, placing the script outside the header template, or a caching plugin serving a stale version of the page. Double-check all three if the script doesn't appear to be working.
Prefer a plugin-based approach? You can also install via Method 3: Third-Party Plugin.